The platform is rolling out a new feature that enables them to cut down on the amount of AI-created videos appearing in their feeds. This initiative comes as the company revealed that it presently contains in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale release. This shift aligns with a increase in AI content, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this output is classified as “AI slop”, a term for substandard, bulk-generated content that is often illogical or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the power to see more or less of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The service disclosed that there are presently 1.3bn videos on its network tagged as made with AI. Collectively, over 100 million pieces of content are added to the service every day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the volume of AI content they view by opening the “manage topic” setting in the application and choosing the AI content topic. Further subjects that currently be adjusted under the tool encompass current affairs, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate users to tag lifelike AI-generated content, and it prohibits harmful deepfakes of celebrities or emergencies. Any realistic AI video that is without a tag can be removed under its terms of service.
Furthermore, the app will from now on apply an artificially created watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This measure is aimed to deter users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is additionally introducing a $2 million educational fund for specialists and groups to develop educational content about ethical AI use. This initiative will support educational bodies specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following discussion over plans to cut jobs for numerous safety staff in the UK. It is set to reduce hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it has to be seen by humans. TikTok announced a notable drop in shocking and graphic content reviewed by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
